SOBRsafe Expanding Internationally with Canada-Based Global Distributor

Alco Prevention Canada Accelerates SOBRsafe’s Entry to the Canadian Market and Beyond

DENVER, CO / ACCESSWIRE / March 21, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that it has begun its international expansion with the signing of global distributor Alco Prevention Canada (Alco). Founded in 1989, Alco is a leading provider of preventative alcohol detection solutions, selling to more than 5,000 customers across 45 countries. It has purchased SOBRcheck™ inventory, and has a defined plan and dedicated resources to initially launch SOBRsafe’s ground-breaking touch-based technology in Canada, with simultaneous introduction to its broader customer base worldwide.

“When I first encountered the SOBRcheck at an auto show here in Montreal, I was really impressed,” stated Alco founder and President Stéphane Maurais. “We performed nearly 100 tests on the device, and it was both easy to operate and highly accurate. What SOBRsafe has brought to market is unique and innovative, and there is clearly an addressable need. We foresee demand for this technology across the world, and feel fortunate to be the first company in Canada to get on board with SOBRsafe. We are known for bringing our customers the most cutting-edge solutions and we feel that SOBRsafe gives us a distinct competitive advantage.”

In articulating Alco Prevention Canada’s sales plan for SOBRsafe, Mr. Maurais followed, “We will start with a big media event in our home province of Québec, followed by direct outreach to key contacts in all 10 Canadian provinces. We have four internal sales representatives, and each rep will present SOBRsafe to at least 20 companies they identify as likely ‘fits’ for the technology. In addition, we will introduce SOBRsafe to our database of 5,000 customers worldwide. We absolutely agree with SOBRsafe’s strategy to service safety-sensitive occupations, and commercial fleets in particular. We will follow this roadmap precisely as we initiate sales activities.”

“Alco Prevention Canada is the ideal international launch partner for SOBRsafe,” concluded SOBRsafe Chief Revenue Officer Michael Watson. “Stéphane and his team have built a highly successful business by selling disruptive alcohol testing solutions to innovators and early adopters who embrace a culture of prevention. We believe that Alco Prevention Canada accelerates our path to revenue in Canada, and with their global expertise they will help us navigate expansion beyond North America.”

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